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課程名稱 |
顧客服務行銷
Customer Services Marketing |
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開課學期 |
111-1 |
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授課對象 |
管理學院 國際企業學研究所 |
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授課教師 |
林俊昇 |
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課號 |
IB5097 |
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課程識別碼 |
724 U9130 |
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班次 |
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學分 |
3.0 |
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全/半年 |
半年 |
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必/選修 |
選修 |
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上課時間 |
星期四7,8,9(14:20~17:20) |
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上課地點 |
管一102 |
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備註 |
限學士班三年級以上
總人數上限：70人
外系人數限制：30人 |
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課程簡介影片 |
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核心能力關聯 |
本課程尚未建立核心能力關連 |
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課程大綱
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課程概述 |
顧客服務行銷 |
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課程目標 |
The purpose of this course is to (1) provide an overview of customer services marketing as a managerial challenge; (2) familiarize students with services marketing related knowledge; and (3) enable students to improve the ability of working out problems and projects in customer services as a team.
Customer service experiences will be particularly emphasized in this course. Lectures, class participation, case discussions and group activities are designed to help students LEARN as more as possible in FUN and INTERESTING ways. |
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課程要求 |
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預期每週課後學習時數 |
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Office Hours |
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指定閱讀 |
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參考書目 |
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評量方式
(僅供參考) |
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